Meet the sneakerheads driving the massive $1 billion resale market

  • Published: 31 May 2016
  • Sneakers are a $55 billion global industry. According to sneakerhead data website StockX, the secondary market for rare and limited-release sneakers is estimated to be worth over $1 billion. This is fueled by Nike and its long standing Jordan brand. People wait in lines for hours and spend tens of thousands of dollars just to get their hands on the latest pair of sneakers.

    To understand the world of sneaker collectors — better known as "sneakerheads" — we spoke with those who know it best, including collector Lex Sadler and dealer Jae Tips, top New York City resellers Flight Club and Stadium Goods, as well as SOLEcial Studies teacher Fresco Wilson.

    Produced by Josh Wolff and Sam Rega. Hosted and edited by Josh Wolff. Executive produced by Diane Galligan.


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Comments • 1 305

  • Brian Smith
    Brian Smith  7 days back

    Half those sneakers are ugly af

    • Ill will Ill will
      Ill will Ill will  1 weeks back

      Eminem 4= 30k $ ! Uhhm nah hell nah

      • Pavel Yevseyev
        Pavel Yevseyev  2 weeks back

        Thanks to these resellers reps came in and man am I happy they did

        • Kris Williams
          Kris Williams  2 weeks back

 has dope cloths

          • Chainte Forlorn-Shruggs

            Flight club be raping people wit they bullshit ass prices

            • Sandy Ly
              Sandy Ly  2 weeks back

              wholesale sneakers ,whatsapp:+1-5677037108 ,skype:tina.pan59 ,[email protected]

              • swell elle
                swell elle  3 weeks back

                god please never use that clapping track again

                • Huncho Rolls
                  Huncho Rolls  3 weeks back

                  Payless > fightclub

                  • Dave McGann
                    Dave McGann  4 weeks back


                    Is that the best example y’all can come up with? I have nothing but love for curry but I saw his shoes @ Marshall’s for $39.99.

                    You prolly won’t find Yeezy or nice Jordan’s there..

                    • Eric Bravo
                      Eric Bravo  1 months back

                      Resellers are the reason the real consumer can't get the goods. 80% initial purchasers are resellers..bragging about how much they going to sell for amongst themselves on their way to getting the product. 😠😠

                      • Eric Bravo
                        Eric Bravo  3 weeks back

                        @Blorgus I do! That's why I said what I said!!

                      • Blorgus
                        Blorgus  3 weeks back

                        Eric Bravo do the work and get the shoes then

                    • Your Name Here
                      Your Name Here  1 months back

                      Do whatever u want with ur money sneakerheads. But dont be complaining bout bills, rent and wanting higher wages.

                      I got sneakerhead friends who always got the latest kicks. Dude owes $15,000 on his credit cards but he got yeezys lmao.

                      • xyz xyx
                        xyz xyx  3 weeks back

                        That's sad. These are cheap. Like 20 USD for a good pair in Asia. And very high quality too

                    • omarseedless
                      omarseedless  2 months back

                      i've never seen so many broke people look so rich!!! All that matters is looking fly for the present moment, but the future looks grim.

                      • Uber Glamazon
                        Uber Glamazon  2 months back

                        Now don't the soles on these things usually just self destruct and disintegrate in like 10 years?

                        • Brandon Clemmer
                          Brandon Clemmer  2 months back

                          Please check out my shoes! 😀

                          • Tha God
                            Tha God  3 months back

                            Flight club! my favorite store in the city!!!

                            • Robloxastret1
                              Robloxastret1  3 months back

                              Had to mute my phone so fast

                              • Jérôme D.
                                Jérôme D.  3 months back

                                Yeezy's ugliest shoes in the world! I wouldnt buy em for 10 bucks!

                                • MARVELITO!!!!!!
                                  MARVELITO!!!!!!  3 months back

                                  4:30 I swear he was fina fall 😅

                                  • Sm00th Pursuit
                                    Sm00th Pursuit  3 months back

                                    Please someone tell me where I can buy some Blacksburg Michel Vick’s?

                                    • donald new jr.
                                      donald new jr.  3 months back

                                      Here I am at Ross getting Nikes under 60 bucks. The only catch is I wear 13 size shoe, but for the deal I have buy a 16 shoe. Don't judge my hustle 😜😄😀

                                      • Ottavio Colantoni
                                        Ottavio Colantoni  3 months back


                                        • lucas .servera
                                          lucas .servera  3 months back

                                          Fck You Resellers...greedy fcks

                                          • lucas .servera
                                            lucas .servera  3 weeks back

                                            @Blorgus Nah but I hate when people take advantage of the market.

                                          • Blorgus
                                            Blorgus  3 weeks back

                                            lucas .servera someone salty that they struck out on a release

                                        • Emanuel Brown
                                          Emanuel Brown  3 months back


                                          • mac downey
                                            mac downey  4 months back


                                            • thnktank1
                                              thnktank1  4 months back

                                              I buy shoes, you buy $5 cup of coffee everyday. Dont hate.

                                              • PARADOX !
                                                PARADOX !  4 months back

                                                I bet they dont have the Nike Air Force SF1 high laser yellow or White&black color

                                                • MexikoDro
                                                  MexikoDro  4 months back

                                                  Is it just me or those yeezy look fake

                                                  • David Werts
                                                    David Werts  4 months back

                                                    The title should read " Meet the Parents that are driving the massive $1 billion resale market" cause noe of these mufuckas look like they got jobs

                                                    • Blorgus
                                                      Blorgus  3 weeks back

                                                      David Werts buy a pair of yeezy 350v2s for $220 on release day. Sell them for $800 that same day. Buy more shoes

                                                  • LA Tone
                                                    LA Tone  4 months back

                                                    Why it sound like grandma getting her shyt clapped at the beginning

                                                    • quangtran527
                                                      quangtran527  4 months back

                                                      that mf makes it looks like he's selling drugs out of his backpack

                                                      • samuel abid
                                                        samuel abid  4 months back


                                                        • Mudig
                                                          Mudig  4 months back

                                                          basketball shoes are so ugly. I can't believe people go crazy over them.

                                                          • Swamp Trap
                                                            Swamp Trap  4 months back

                                                            People waste money collecting some stupid shit.

                                                            • April M
                                                              April M  4 months back

                                                              aye 👏🏼 aye 👏🏼 aye 👏🏼 aye 👏🏼

                                                              • thebestteaminvideos2
                                                                thebestteaminvideos2  4 months back

                                                                What's a sneakuhh? 😂🤣

                                                                • Francisco M. Sinaguinan Jr.

                                                                  Background music: Fap fap Fap!

                                                                  • Osito Gominola
                                                                    Osito Gominola  5 months back

                                                                    HOW STUPID IS THESE

                                                                    • OUTDOORS ADDICTION
                                                                      OUTDOORS ADDICTION  5 months back

                                                                      I can’t find the 92 or 93 Scottie Pippens Nike black and red suede colors with a number 33 on the side of them. My first sneaker I ever bought brand new with my hard earned money. They were about $80 back then.

                                                                      • L Sutton
                                                                        L Sutton  5 months back


                                                                        • Zaini Caliboso
                                                                          Zaini Caliboso  5 months back

                                                                          How I can order for you sir...

                                                                          • Joseph Ibarra
                                                                            Joseph Ibarra  5 months back

                                                                            Fuckin trust fund babies also kill the game

                                                                            • deadkennedy210
                                                                              deadkennedy210  5 months back

                                                                              Sneakerheads are hoarders with money

                                                                              • King Louis!!
                                                                                King Louis!!  5 months back

                                                                                Whoever designed the air max 90 is a genius

                                                                              • King Louis!!
                                                                                King Louis!!  5 months back

                                                                                It's not the price ! It's the sheer ugliness of the majority of them

                                                                                • Ramjan Ali
                                                                                  Ramjan Ali  5 months back

                                                                                  Same quality Sneakers are being produced and sold in my country for around $35 for years. I am thinking to make a brand of it.

                                                                                  • Eli Janice
                                                                                    Eli Janice  6 months back

                                                                                    *BUT* He is not the sneakerdon.

                                                                                    • Paul Brown
                                                                                      Paul Brown  6 months back

                                                                                      I am subscribed to you via email and each and every time I check your site you never have my size🤔 12.5 men

                                                                                      • ian schroeter
                                                                                        ian schroeter  6 months back

                                                                                        I’m at my Grandma’s house chill with the music